Twenty years of craft behind the chair — and a brand that finally looked like it.
Cannon Pro Cutz & Stylz has been cutting hair in Richmond's Fan District for twenty years. Precision cuts, fades, beard work, head shaves — walk-ins welcome. The work inside was excellent. Everything representing it on the outside was not.
I rebuilt the brand from zero: a new mark, a full identity system, art direction for the shop's photography, and the design of the website the business now runs on. One designer, every deliverable — handed to a developer to build.
I threw out the retro playbook. A fade is a gradient executed by hand to a tolerance of a millimetre — that's engineering, and the identity says so. Sharp geometry, exact symmetry, fine rules, and a restrained palette that puts all the emphasis on form.
The logo was drawn on a strict geometric grid and tested at its worst case first — one colour, one inch, cut from vinyl. Everything decorative that couldn't survive that test was removed. What's left works at every size the business will ever need.
A tight, restrained palette with high-contrast photography. In a category that reaches for gold and neon, restraint reads as confidence — and it makes the actual haircuts the most colourful thing on the page.
The website has one job: convince someone new, then get them through the door. I laid it out so services and prices are legible without scrolling past hero fluff, the address and hours are immediately findable, and "walk-ins welcome" gets treated as the headline it deserves to be.
Fig. 3.4 — Services & pricing
Fig. 3.5 — The shop
Fig. 3.6 — What clients say
Fig. 3.7 — Visit & hours
Fig. 3.8 — Mobile
Fig. 3.9 — Full page composition